Generex (Aust) Pty Ltd was established in March 1994 and is a wholly owned Australian company. The company was established to take advantage of the rapid growth trend of generic agricultural chemicals which can be supplied at cheaper prices than the propriatory products offered by overseas multinational companies. The company's primary business focus is supplying a wide range of generic Agricultural Chemicals to the Australian market (see here for fully registered list).

Generex (Aust) Pty Ltd has a wide range of contracts with overseas manufacturers for global sourcing of active ingredients. These are imported for registering, formulating and packing in Australia under their own registered generic brand names. Today the business has a multi million dollar turnover.